At this point I kindly ask that you remove any thoughts of the Blue Man Group from your head and place them where I can’t see.
What is performance art. I’m not sure whether I want to provide anyone with a straight answer to this. Actually, I hope that there isn’t one. But this is not an investigation of the history / contexts of live art. No. This is my investigation of one Theo Adams (The-O), whom i-D magazine has dubbed an “icon” and Radio 1 labelled “bizarre”. I was prepared to write loads, but having watched his videos on YouTube I don’t think it’s worth the effort. This boy is so up himself! He is exactly what live art isn’t and shouldn’t be. He writhes on the floor, shrieks like a banshee and pulls frightful faces, all because he thinks it displays his “passion”. Passion for what, might I ask? There was a time when I had little respect for the likes of Franko B and Ron Athey, but this has now changed, all thanks to Theo. There is a very, very fine line between art and mock art.
If I had things my way, we would all be living in houses designed by Austria’s own Gaudí.
I’ve been to Kunst Haus Wien twice and it never ceases to amaze me how humble the Austrians have been. While Barcelona capitalises off a cathedral that’s been under construction for like, 100 years, Vienna remains indiffrent to Hundertwasser’s completed architechtural (and not to mention artistic) masterpieces.
Then, AMV BBDO, the agency responsible for the campaigns, tragically lost sight of the brand,
resulting in THIS:
I actually feel offended. Thankfully, I’m not alone. Gawker says it all in their most recent blog post, clevery titled New Economist Ads Target Kindergarten Demographic: What, exactly, is the message here? Is the clown-and-stuffed-animal motif too clever for me to comprehend?
The same kind of panic crossed my mind as I scrutinized the giant poster in front of me. Yeah, I know: It’s saying that the stories may come from the most distant corners of the world but they’re always real. Is that really the point? And could there not have been a better way to get this message across than with words like cloud cuckoo-land? One day I’m paying £3.90 for a magazine renowned for its credible content, and the next, I’m having my own intelligence undermined! The tone of the ad is patronising; it’s almost as if they’re speaking to a child. I can’t quite put my finger on it, but something crucial has been lost here and someone better get it back before it’s too late.